Category Archives for "Social Media Marketing"

Utilising the New Facebook Graph Search

Facebook is at it again, and this time it’s called Facebook Graph Search. It is their endeavor to sway their search results from a keyword-based model like Google’s, to one where Facebook can utilize its greatest asset, the social interplay between all its users. Still rolling out, Graph Search might not be available to you yet, (still only available in the US, and there’s a waiting list) but it’s coming sooner than you think. And if you have a business that relies on Facebook at all, you need to understand how this could benefit you.

Utilizing the New Facebook Graph Search

Facebook Graph search – What is it?

Facebook Graph Search is a search model where Facebook moves their search results from a model based on keywords, to one where it can use arguably its most valuable asset, the social data of all its users. You will see results based upon what your social spheres like, and view. As an example, your search will return with people that share your interests, websites, photos and videos they’ve liked or visited, as well as other connections you may share. These results are unique to you, since they are based solely off yours and your friend’s interests.

How can you make full use of Facebook Graph search in your marketing?

One of the key takeaways people appear to be gleaning from the release of Graph Search is that it goes a long way towards removing pages that are trying to game the system. Fake Likes and fans originating from strange locations out of your common spheres, will likely be viewed with some skepticism. So bid farewell to the “I will get you 30,000 Facebook Likes” industry, where often people found all kinds of new friends and fans from Bangladesh!

Rather, this appears that it’s going to significantly benefit businesses making a real attempt at engaging with social media. Some ways you can be ready for Facebook Graph Search are to:

  • Be sure your business page profile is completely filled out, so that users can find you.
  • Make certain to engage, not sell your visitors.
  • Be careful of what is posted online, especially on Facebook itself, as this can come back to embarrass your business in a big way!

Are You Making Any of These Social Media Errors?

Social media marketing is usually a terrific way to engage, find and sell new clients on your company, but only if you aren’t prone to making it harder on yourself. Social media blunders are incredibly easy to step into, and really messy to get away from. Social media is very important to do correctly! Creotivo.com reports that a full 74 percent of brand marketers saw an increased web traffic after putting in a mere 6 hours each week on social media, while a whopping 83 percent have actually abandoned a purchase after a negative customer service experience.

social-media-errors

So to help you ward off the mistakes that may be looming in your social media marketing, below are five social media mistakes to be sure to avoid!

  1. Not engaging with your audience – Make sure you are actively engaging your social media audience. Ask questions, conduct polls, share funny stories (hopefully somewhat relevant) and ask their thoughts: they’ll gladly give them, and you’ll be far wiser and nearer to your goals in a number of ways.
  2. Boring, unexciting content – If you can’t work up any excitement about your brand, you won’t get other people to, either. Impart passion for your brand, excitement about what you’re doing, and you’ll find this can be contagious. Generating a buzz about your business starts with you!
  3. Constant promotion – Nobody wants to be constantly pitched to, and there is no place this is more true than in social media. Once you’ve developed a relationship and trust, it’s going to be far easier to insert the sporadic (soft) selling message.
  4. Not responding to your customers – There is no quicker way to ruin whatever goodwill and respect you’ve developed in your brand than to ignore your customers. It’s way too easy to completely miss customers and prospects posting their concerns, questions or complaints on these very platforms! Don’t be that guy!
  5. No coherent social media strategy – Not having, or not knowing why, you’re using social media is a recipe for floundering, and wasting a lot of time and money. Moreover, not every company is well-suited to every platform, so give this some thought.

We’ll leave you with a link to a great demonstration of what NOT to do! In an example that’s being shared widely, (much to their chagrin) the food site Epicurious. After the recent Boston marathon bombing, they sent out these unfortunate tweets.