Facebook is at it again, and this time it’s called Facebook Graph Search. It is their endeavor to sway their search results from a keyword-based model like Google’s, to one where Facebook can utilize its greatest asset, the social interplay between all its users. Still rolling out, Graph Search might not be available to you yet, (still only available in the US, and there’s a waiting list) but it’s coming sooner than you think. And if you have a business that relies on Facebook at all, you need to understand how this could benefit you.
Facebook Graph search – What is it?
Facebook Graph Search is a search model where Facebook moves their search results from a model based on keywords, to one where it can use arguably its most valuable asset, the social data of all its users. You will see results based upon what your social spheres like, and view. As an example, your search will return with people that share your interests, websites, photos and videos they’ve liked or visited, as well as other connections you may share. These results are unique to you, since they are based solely off yours and your friend’s interests.
How can you make full use of Facebook Graph search in your marketing?
One of the key takeaways people appear to be gleaning from the release of Graph Search is that it goes a long way towards removing pages that are trying to game the system. Fake Likes and fans originating from strange locations out of your common spheres, will likely be viewed with some skepticism. So bid farewell to the “I will get you 30,000 Facebook Likes” industry, where often people found all kinds of new friends and fans from Bangladesh!
Rather, this appears that it’s going to significantly benefit businesses making a real attempt at engaging with social media. Some ways you can be ready for Facebook Graph Search are to:
- Be sure your business page profile is completely filled out, so that users can find you.
- Make certain to engage, not sell your visitors.
- Be careful of what is posted online, especially on Facebook itself, as this can come back to embarrass your business in a big way!