Social media marketing is usually a terrific way to engage, find and sell new clients on your company, but only if you aren’t prone to making it harder on yourself. Social media blunders are incredibly easy to step into, and really messy to get away from. Social media is very important to do correctly! Creotivo.com reports that a full 74 percent of brand marketers saw an increased web traffic after putting in a mere 6 hours each week on social media, while a whopping 83 percent have actually abandoned a purchase after a negative customer service experience.
So to help you ward off the mistakes that may be looming in your social media marketing, below are five social media mistakes to be sure to avoid!
- Not engaging with your audience – Make sure you are actively engaging your social media audience. Ask questions, conduct polls, share funny stories (hopefully somewhat relevant) and ask their thoughts: they’ll gladly give them, and you’ll be far wiser and nearer to your goals in a number of ways.
- Boring, unexciting content – If you can’t work up any excitement about your brand, you won’t get other people to, either. Impart passion for your brand, excitement about what you’re doing, and you’ll find this can be contagious. Generating a buzz about your business starts with you!
- Constant promotion – Nobody wants to be constantly pitched to, and there is no place this is more true than in social media. Once you’ve developed a relationship and trust, it’s going to be far easier to insert the sporadic (soft) selling message.
- Not responding to your customers – There is no quicker way to ruin whatever goodwill and respect you’ve developed in your brand than to ignore your customers. It’s way too easy to completely miss customers and prospects posting their concerns, questions or complaints on these very platforms! Don’t be that guy!
- No coherent social media strategy – Not having, or not knowing why, you’re using social media is a recipe for floundering, and wasting a lot of time and money. Moreover, not every company is well-suited to every platform, so give this some thought.
We’ll leave you with a link to a great demonstration of what NOT to do! In an example that’s being shared widely, (much to their chagrin) the food site Epicurious. After the recent Boston marathon bombing, they sent out these unfortunate tweets.