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It would only stand to reason that a smaller, more agile company should be best positioned to create the most innovative ideas. Well…this isn’t necessarily so. Absent several key ingredients, such as money for R & D, available staff, and a lack of vision that big companies can make happen, small businesses have discovered that
Marketers looking for a way to engage and grow their reach would be well advised to look at the meteoric growth and popularity of Instagram, a free online photo sharing and social network platform acquired by Facebook in 2012. Instagram allows members users to upload, edit and share photos with other members through the Instagram
Facebook is at it again, and this time it’s called Facebook Graph Search. It is their endeavor to sway their search results from a keyword-based model like Google’s, to one where Facebook can utilize its greatest asset, the social interplay between all its users. Still rolling out, Graph Search might not be available to you
So you don’t think design plays a part in first impressions? Think again! A study by researchers at the Missouri University of Science and Technology in 2012 showed that it takes two-tenths of a second to form a first impression, give or take a nanosecond. This makes it ever more important, as the ability to
Are your email open rates a source of embarrassment? Taking action to increase them is a lot easier to do than you may think. According to Epsilon.com, email open rates sport an industry average of around 27.4 percent, with wide variances for markets. Understanding your email open rates and the way to improve them ought
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