December 5, 2014

In today’s highly competitive business landscape, you cannot afford to make do with just a mediocre marketing strategy. In every industry and every genre, numerous brands are vying for the attention of their target audience through the online platform. Therefore, it is crucial that your online presence is strong, solid, and sustainable to last for the long term, and it all depends on the power and influence of your marketing efforts.

But while using social media for marketing has made things a little bit easier and faster, note that it will still require a significant amount of your time and effort and the right strategy before you can see measurable results. Those wanting to make the most of online marketing possibilities should carefully consider these following social media marketing tips for start-ups:

Tip 1: Invest in high-value, made-just-for-you content.

Nothing can increase your visibility as well as enhance your credibility online more than publishing relevant content that provides information, triggers discussions within your community, and establishes you as an expert in the field.

Tip 2: Don’t blindly reach out.

More isn’t necessarily merrier in the case of marketing. To see results and ensure the return of your marketing investments, it’s best to zoom in and target a specific customer profile rather than using your limited resources to randomly reach out to everyone all the time. Identify your ideal customer, take time to know them better and deliver your message according to their convenience and preference to get positive response.

Tip 3: Use multimedia and cross-platform channels.

Make sure every blog post is accompanied by a high-quality image. Don’t underestimate the power of video to not just share information but most importantly to also create emotional connections. Produce infographics. Think up ways to make your social media activities go beyond online: Team up with offline shops and join events. Executed well, these can provide significant exposure for your business. Deliver your best content in the most attractive and dynamic forms.

Tip 4: Test, test, test.

Start-ups have to work with a limited pool of labour, budget and resources, so it’s important to make sure the money you spend will be worth it. You need to know that every effort you exert will work, and you need to measure the results to prove it. Test your campaigns to determine what works and to ensure you are always going for consistent, continuous improvement.

Social media marketing provided an avenue for businesses to connect with their customers in a more personal, more direct and therefore more meaningful manner than ever before. Through sites such as Facebook, Twitter, Pinterest, Instagram and LinkedIn, you can build connections, grow your community base, enhance brand awareness and establish your authority and credibility through content and conversations that will be valuable for your target audience.

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The 7 Important Things Your Online Presence Needs But Most Business Owners Forget

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