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In the past, it was usually enough to slap up a site and open for business, and you’d most likely do okay. No longer. Competition is keen, and people who don’t recognize that delivering value is the primary goal of any business online are going to end up struggling to make ends meet. This is
Social media happens in the wink of an eye. Word travels so quickly that you may go to bed feeling wonderful and awaken to a firestorm. This can be definitely more apt to be true if you aren’t in the practice of regularly monitoring your social media channels. Keeping track of the conversations about you
Everyone has an opinion, and regrettably as a small business owner some of those opinions could cause your business a great deal of trouble. Managing your online reputation is a big must-do item on your daily checklist. Fail to do it, and you might find people deserting you in droves. Bad reviews are a reality
The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some enterprising wallpaper company hasn’t used this is beyond me, however it does go to underscore the reality that humor sells. Humor effectively disarms people, often by getting them to see your point
Ways to Use Instagram in Your Marketing You Probably Hadn’t Thought Of! We’ve all noticed as Instagram is the latest web property to soar to stratospheric heights, and with their acquisition by Facebook, it appears as if that’s not likely to slow anytime soon. What’s been fascinating to note however is how innovative marketers have
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