Ways to Use Instagram in Your Marketing You Probably Hadn’t Thought Of!
We’ve all noticed as Instagram is the latest web property to soar to stratospheric heights, and with their acquisition by Facebook, it appears as if that’s not likely to slow anytime soon. What’s been fascinating to note however is how innovative marketers have started to use the platform in ways you might not have imagined.
Let’s hear it for Kuwaiti ingenuity!
As reported by Kottke.org, many enterprising Kuwaitis are using Instagram to sell almost anything you can think of. Some examples include makeup services, Manga, fashion items and sheep. Yes, that’s right, sheep. While you may find that selling sheep over Instagram might not work as well in the U.S., you’ve got to give these herdsmen a lot of credit for finding and adapting this wildly popular platform for use in their local economy. They just find list their wares they wish to sell, attach a price to it, and wait for responses to their smartphone. Since there is no payment processing as yet on Instagram, all of these transactions occur in another fashion, but that’s hardly stopping anyone.
What are the takeaways here for us?
The key lesson to learn here is that there is always opportunity for those willing to think outside the box and explore the possibilities. You may not be inclined to sell directly off of Instagram, but some marketers already are using it to direct to CPA offers, send people to squeeze pages for list building and more. With a base so large and growing daily, Instagram delivers a unique opportunity to connect with people who are interested, (at least in the images you uploaded) and it’s your job to find a way to connect the dots in your marketing efforts. Let your imagination go a little wild!
You might want to get into it now, however, as given that this is now a Facebook property, it’s very likely change will be a part of its future, so strike now!
Instagram marketing is just one of the many ways to engage your target market online. Contact us today and we’ll help you with the type of marketing campaign that suits you best.