Are You Monitoring Your Social Media Channels?

Social media happens in the wink of an eye. Word travels so quickly that you may go to bed feeling wonderful and awaken to a firestorm. This can be definitely more apt to be true if you aren’t in the practice of regularly monitoring your social media channels. Keeping track of the conversations about you and/or your brand online can be far more than a reputation management best practice. Attention given to those in search of information early in the sales process could lead to a significant increase in conversions. Primarily, however, this is about creating a firewall between trouble and you. Heading the bad news off at the pass is the objective here, and there are a handful of quite simple ways to manage this, which of course is everyone’s fear. It doesn’t need to take all day, as shown in this HubSpot article.

Monitoring your social media channels

How to keep track your social media conversations

  • Social media monitoring tools like TweetDeck or HootSuite are invaluable on the subject of saving time, and viewing most if not all of your social media in one place. They are simple to use, have free versions, and can make it easy to get in the habit of checking on your social media daily.
  • Google Reader and Google Alerts have been very useful tools to marketers who were focused on monitoring the buzz around their products or brands. Nonetheless, recently Google has decided to end Reader, and Alerts seems to be broken. Many are wondering how to find a useable alternative. Here are a couple you might look into: NewsBlur, AOL Reader, or Flipboard for mobile. For Google Alerts try TalkWalker or Social Mention.
  • Make sure you check your blogs, social networks, videos, and your Facebook pages for questions or concerns. Answering and dealing with these at the early stages will help you avoid trouble and also lead to greater sales and conversions.

Monitoring your social media world doesn’t need to take hours or anything special other than diligence. The key is getting and staying organized, and making use of the tools out there to make this task less burdensome. The rewards far outweigh the trouble!

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