Do you SoLoMo? Yes, I know that sounds like the latest offering from the Starbucks menu, but the acronym actually stands for social, local, mobile. What you need to do however, is get your head around why SoLoMo is a very important concept and marketing tool for your small business to employ.
So what is SoLoMo and why do you want it?
The melding of these three distinct technologies was bound to happen. As mobile devices become more and more sophisticated, permitting geo-location services to track every move, it was just a small step into enabling businesses to send notifications to nearby customers. Research conducted recently by the Pew Internet & American Life Project shows that around 74 percent of smartphone users use them to get information, and approximately 18 percent are using them to check in on local businesses with services like Foursquare. This has led to both an opportunity and a challenge. More and more mobile users are searching for local products and services, and if your company is not using its social media to connect and draw these individuals who are out there roaming the streets seeking something to do, eat or buy. It’s your job to make sure they find you before they find someone else!
3 Ways to your business can employ SoLoMo
- Use social media – By utilising social media such as Facebook, Twitter and others to engage and inform your customers and prospects, you’ve found a most effective and low-cost solution to build relationship and energise your brand simultaneously.
- Optimise your local presence – Make sure your small business is optimised in local search directories that are appropriate, and you are actively catering to local business with your marketing.
- Spend some on mobile marketing – Mobile ads are returning excellent ROIs, as most users who are searching local are out there looking for it in the field. Also, some local advertising solutions are cheap or free, such as check in deal on Facebook or FourSquare.
A great example of SoLoMo in action is exemplified by Walgreens. Checking in with Foursquare gives their customers coupons and a great deal more! SoLoMo isn’t going to do anything but expand dramatically, so take the time to make sure your small business is all set for it!