Should Twitter be Part of Your Online Marketing Strategy?

Twitter recently announced that its paid ad platform is open to any who wish to use it. In testing for more than a year, Twitter has been gauging user feedback and refining Twitter ads. Probably the most noticeable difference in this ad platform vs. Facebook’s is that you are only charged when anyone follows your promoted account from your ad, or someone retweets, replies, favorites or clicks on your promoted tweets. So now that Twitter has ads, can it qualify as a valid alternative to Facebook? Who wins this battle?

Should Twitter be Part of Your Online Marketing Strategy

The Ultimate Social Media Smackdown: Facebook vs. Twitter!

Not so long ago, this would have been no contest. Facebook had it over Twitter in spades. However, now you can justify either or both. Clearly, there are numerous variables to factor into your decision of which platform to focus on, and the answer could be different for every business.

The Case for Facebook

While Facebook has become the undisputed King of social media, since it was the first huge network to use personal and business pages, in addition to a robust ad platform that frequently surpasses Google at its own game. Combine the ubiquitous Facebook pages and the reach of its network with more than a billion users and you’ve got a truly impressive platform. Facebook is now more than a site to find old friends. Now, with these elements as well as the growing groups feature, there is little more you can want from a social media platform.

Twitter’s Up

Twitter has always had the advantage when it came to immediacy, and has developed several very useful applications, such as advanced search for leads, as well as the opportunity to use embedded Tweets as testimonials. (Terrific social proof!) It’s a wonderful platform (though underused) for handling your company’s customer service. While the length of the content you can share is limited, Twitter’s speed and ability to reach out quickly have now got them breathing the same air as Facebook.

Now it’s just a matter of finding where your market is, (socially) and deciding which (if not both) are the best fit for your business!

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