How to Use Humor to Connect with Your Audience

The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some enterprising wallpaper company hasn’t used this is beyond me, however it does go to underscore the reality that humor sells. Humor effectively disarms people, often by getting them to see your point […]

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Is Marketing Automation Software Right for Your Business?

Many people make the mistake of thinking that marketing automation software is just for for email marketing. Even though it certainly had its birth there, what we’re referring to is a lot more sophisticated application. Marketing automation software is defined by Wikipedia  “Marketing automation refers to software platforms designed for marketing departments and organizations to […]

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Which Email Marketing Application to Choose?

Having a terrific email marketing application to work with is an essential part of your online business marketing. A few of the things you’ll need in a service include the ability to deliver your emails promptly and consistently, but in addition offers the tools required for you to properly analyze your efforts. You also need […]

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