Can I Access Your Facebook Page on my Phone?

Since millions are making Facebook a frequent daily stop, and more than 50 percent of them are using a mobile device to do so, perhaps it’s wise for us to take a look at how our Facebook business page is being shown to the public. If you require more coaxing, now some 79% of smartphone users use their phones to go shopping, with 74% making a purchase as a result. Since Facebook creates a mobilized version of your Facebook page, you may have thought that’s all there was to it. Would that were so! Let’s take a look at some things you ought to be aware of.

Using facebook mobile on businesses

First see how your Facebook Page shows up on a mobile device

Facebook will condense your Page into elements in the following order: Timeline, Recommendations and Check-ins, Photos and your most recent post. Since there are a number of ways we can make our pages look, this isn’t always so with a mobile device.

Some tips to help optimise your Facebook Page

  • Keep in mind that you have much less time and space on Mobile to get the attention of your visitors. Take pains to use smaller, eye-catching photos, and to not mince words! Be brief and direct in your text and particularly any calls to action.
  • “Pin” a post you want to show up first in your mobile timeline, because this will ensure it does.
  • Log into your Facebook page from a mobile device and see that your important info is not only present but correct. You want people to be able to find you! You can do this using “Facebook Nearby”.
  • One way to improve social word of mouth is to stimulate check-ins from your location. This makes a big difference with Facebook.
  • Engage with your visitors while you’re on your mobile device, and this is not just convenient for you, but helps you keep an eye on activity on your page easily.

Your high online visibility can be achieved through Facebook optimisation. Call us today!

Tools for Pulling Demographic Intel from Your Social Media Followers

Do you know who’s following you? Socially, of course. Well, you ought to! Many of us have a huge number of fans and followers, and yet for the life of us can’t figure out where they go when you send out a Tweet, update or post. Are they real, or are you not offering them what they are looking for from you? Any kind of marketing depends on ensuring that you’re matching message to market, and your social media is not any different. You just have to have an understanding of whom you are speaking with and what interests them.

tools for pulling demographic intel

How do you measure social media demographics?

The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren’t quite up to the task yet of measuring the critical data that makes up your social audience. Thankfully, for all of us, many new tools are sprouting up as we speak to assist us to gauge the likes, dislikes and trends of our followers and fans.

Three of our favorite new tools!

Here are three we like right out of the gate.

DemographicsPro Known not long ago as KnowYourFollowers, this tool breaks down your Twitter followers into oodles of info, including country, state, gender, interests, other people followed, their jobs and more. This is provided in both a numerical and percentage format, offering you the best chance to target your followers.

Birdsong A social intelligence tool, Birdsong delivers on-demand analysis and insight as to what brands are talking about on their social media accounts such as Twitter, Facebook and others. Knowing how your competition is targeting their social media is very valuable information that can give you direction for your campaigns also.

SoDash An incredibly unique and useful tool SoDash combines the act of listening to social media into actual lead generation, customer service, brand management and competition monitoring.

Having a specific idea of who your market is will provide you ideas how to reach them better. Contact us today and let us help you with your business.

Use These Ten Tips to Pump up Your Marketing Efforts

Everyone is always searching for the easy button, yet when it’s shown to us, we often view it and say, “there has to be more to it that that”. Ignoring ways to make positive changes to our businesses because they’re not sexy or the latest shiny new toy, is practically asking for the “Closed” sign to be put up. Remember the Pareto Principle; 80 percent of your results will come from 20 percent of your efforts. That said, listed here are ten easy yet effective ways to improve your marketing efforts.

use these ten tips to pump up your marketing efforts

  1. Use a company blog – There is no better way to brand yourself or your business than from the consistent use of a company blog. It’s your voice, use it!
  2. Be specific in what you do and offer – Don’t attempt to market all things to all people! Decide what you would like to specialize in and master it.
  3. Highlight benefits, not features – Everyone wants to know what’s in it for them. Don’t bore them with how, let them know why!
  4. Be value driven – Aim to over-deliver on value. You’ll be very glad you did.
  5. Be active in social media – Try to relate with your audience on the social media of your choosing. This is a great approach to build relationships.
  6. Use video – Even if you’re camera-shy, find ways to employ video in your business, as that’s where everybody is at the moment!
  7. Listen to your people – Both your employees along with customers and subscribers.
  8. Use autoresponders – Make your life easier: use autoresponder email sequences to get your newest subscribers up to speed.
  9. Care for your existing customers – It’s several times harder to secure a new customer than to re-sell an existing one. Remember that!
  10. Use calls to action – While this one may be last on the list, it’s very important. Ask for the action! Whether it’s a sale, optin, webinar, or watching a video, make sure you use a call to action, or you may as well not be bothering at all!

Apple all these techniques to your online business. Call us today at 0118 310 0880

Stick to Your Guns Without Shooting Your Foot Off!

The power of social media is an amazing thing, until you find yourself on the wrong side of it! The wrong end being, as you can imagine, negative responses to your business, person, or products. If you’ve stepped in it, the right way to do damage control on your reputation management is to take responsibility for your mistakes and move on. Don’t get into flame throwing matches online, as you’ll invariably be the party that gets scorched!

Stick to Your Guns Without Shooting Your foot Off

What if you ARE right?

There are situations when through no fault of yours, the defecation hits the fan. There are lots of ways this could occur, for instance a boisterous unhappy customer, wrong or inaccurate press, or even contributions from devious competitors. So while it’s terribly unfair, the reality is that everyone is talking trash about you and your company. How does one deal with that? Since we realize that we don’t want to slug it out in public, how can you keep from appearing the complete wimp to everyone?

Stick to your message!

If you have enough belief in your core message you will want to prove it by sticking to your guns when others would attempt to put in their two cents. This opposition usually comes through social media as negative comments and complaints regarding your products, services, or particularly any changes you may have made. No one likes change, especially to things they enjoy or purchase. On the other hand, a lot of time, thought and energy most likely went into your brand new products or product changes. To roll with every whim of a capricious public is to welcome disaster. You should answer every post though, with your characteristic diplomacy and customer care, but leave no doubt that you stand behind your products and services.

An illustration of steadiness in the storm from Shake Shack

One fine example of a company enduring an onslaught of negative social comment is reported by SocialMediaToday.com. Shake Shack, a New York City restaurant found itself in the deep fryer when it modified the shape of its french fries. Soon the Twittersphere was chirping negative, and the fight was on. ShakeShack, to their credit however, answered by staying on message, and defending the change, while bothering to answer each objection with care. When you’re right, sometimes it is possible to stick up for yourself. Just be sure you’re right!

We don’t believe that any publicity, whether good or bad, is great publicity. It’s best to always leave a positive impression. Leave it to the experts; contact us today! 

Adding Value with Your Online Marketing

In the past, it was usually enough to slap up a site and open for business, and you’d most likely do okay. No longer. Competition is keen, and people who don’t recognize that delivering value is the primary goal of any business online are going to end up struggling to make ends meet. This is particularly true when it comes to marketing via email or social media. Let’s take a look at why this is so.

Why delivering value is job one!

The bottomline is, in an online marketplace full of stiff competition, what folks will remember, share and talk about glowingly is the provider who over-delivered. It’s the only (positive) way you’ll stick out from the herd. This can manifest itself in many and diverse ways. Whether that means a personal touch with a bit of hand-holding, unannounced bonuses, deals and coupons is really up to your creativity and ability to supply. Every one of these and many more can be incredibly useful. The secret is to consistently surprise your customers with more. It will get them talking, sharing and heading back and again!

adding value with your online marketing

Why email and social media are special cases

While your website and other pages you have online have an amount of built-in credibility, you must work a bit harder for the same results in both email and social media. This simply means delivering value! The primary difference lies in the fact that while they’re both, at least somewhat, permission-based marketing vehicles, each audience is extremely attuned to being “sold to”, and won’t put up with it. In email, it’s not as bad, as email has long been a marketing vehicle. What’s different now is the requirement to deliver value as part of your message, so as to engender enough trust that they will “allow” you to send the sporadic marketing message. In your social media channels, it’s much more volatile when it comes to marketing messages. Nevertheless, that makes it a perfect vehicle for enticing them to the next phase using a value proposition. Once they opted into an email list from your social media channels, they’re much more likely to be open to your marketing messages.

Important thing here is, make delivering value a number one priority, and you’ll discover that more of your prospects, whatever the medium, will be more apt to respond to you!

Contact us today for you to know our packages on social media marketing! 

Are You Monitoring Your Social Media Channels?

Social media happens in the wink of an eye. Word travels so quickly that you may go to bed feeling wonderful and awaken to a firestorm. This can be definitely more apt to be true if you aren’t in the practice of regularly monitoring your social media channels. Keeping track of the conversations about you and/or your brand online can be far more than a reputation management best practice. Attention given to those in search of information early in the sales process could lead to a significant increase in conversions. Primarily, however, this is about creating a firewall between trouble and you. Heading the bad news off at the pass is the objective here, and there are a handful of quite simple ways to manage this, which of course is everyone’s fear. It doesn’t need to take all day, as shown in this HubSpot article.

Monitoring your social media channels

How to keep track your social media conversations

  • Social media monitoring tools like TweetDeck or HootSuite are invaluable on the subject of saving time, and viewing most if not all of your social media in one place. They are simple to use, have free versions, and can make it easy to get in the habit of checking on your social media daily.
  • Google Reader and Google Alerts have been very useful tools to marketers who were focused on monitoring the buzz around their products or brands. Nonetheless, recently Google has decided to end Reader, and Alerts seems to be broken. Many are wondering how to find a useable alternative. Here are a couple you might look into: NewsBlur, AOL Reader, or Flipboard for mobile. For Google Alerts try TalkWalker or Social Mention.
  • Make sure you check your blogs, social networks, videos, and your Facebook pages for questions or concerns. Answering and dealing with these at the early stages will help you avoid trouble and also lead to greater sales and conversions.

Monitoring your social media world doesn’t need to take hours or anything special other than diligence. The key is getting and staying organized, and making use of the tools out there to make this task less burdensome. The rewards far outweigh the trouble!

Need experts to handle your social media marketing campaign? Call us today!