Having a terrific email marketing application to work with is an essential part of your online business marketing. A few of the things you’ll need in a service include the ability to deliver your emails promptly and consistently, but in addition offers the tools required for you to properly analyze your efforts. You also need the ability to send and schedule emails, the ability to use both plain text and html, email tracking, analytics, a form builder and more. So which do you choose? There are lots of capable services, though each one has its own quirks and strengths. To help you choose we’ve covered five of the most popular ones used by online marketers, and given you a running start!
5 Top email marketing applications
- AWeber – AWeber has earned a reputation as one of the best, due largely to best deliverability in the business. They also have quite explicit policies about the makeup of your lists. No adding lists you’ve purchased or otherwise come across to their system; they must be very clean. They stress double-optin, and even though you can do single optin, you must jump through some hoops to do so. They also have a simple to use interface, good reporting, and their forms builder is a breeze to use. Prices start at $19 a month.
- GetResponse – This service is a favorite among a lot of affiliate marketers, and they are very friendly to them. A little more lax on list composition, and offering a good form builder, GetResponse is a excellent choice for getting started. GetResponse comes with a 30-day free trial, and costs start at $17 after that. (deals are available!)
- MailChimp – A good place for newcomers to start, as they offer a free option (no autoresponders) and are inexpensive to boot. They boast some impressive analytics reports including tweet trends, goal tracking, revenue charts and social analytics, good deliverability, and integrate your social media services. They’ve got premade templates you can use, but their builder is sub-standard. Still overall, MailChimp offers excellent value for the money.
- iContact – iContact has an easy to use interface and are also fantastically priced, starting at around $10 a month. iContact makes it easy to integrate with many other services as well, including SalesForce, Google Analytics and others. One negative is that they have no customer service on the weekends.
- Constant Contact – ConstantContact is much more than an email service provider. They provide a number of other services, such as app and integrations to allow you to sync up other services, a deal application (think Groupon) and will offer you a free trial. The one thing we don’t like is that they are not that great in deliverability, and the site is difficult to navigate.
Your email marketing service can be one of your most lethal weapons in your marketing arsenal. Choose wisely!