What are #Hashtags and How to Use Them

Know exactly what a #Hashtag is? If you’re not a social media maven, and particularly Twitter, you may not have a clue what a #hashtag is. No need for that being the situation any longer. A hashtag is a # followed by a word or phrase to perform a number of functions. Twitter users add hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags may also be used in other social media platforms.

Some #Hashtags basic guidelines

Make sure the keyword you use is not in use elsewhere, or you may be in for a large surprise. This requires doing a little research (a search on Search.Twitter.com) to find out whether or not that keyword will be a wise decision. Also, don’t use misleading #hashtags, even with seriously trending keywords. This will definitely NOT work in your favor. And above all, proofread prior to deciding to create that #hashtag, lest you become a victim of your own hashtag.

using-hashtag

4 Ways to market with #hashtags

  1. Make your #hashtags short and direct – Making it brief and direct is the best way to win with #hashtags. If you want to combine more than one, fine, but don’t string together a small army of them, as that will annoy your readers and label you an amateur.
  2. Make them memorable – An unforgettable #hashtag is one that will be shared widely. Give some thought and you just could possibly have it go viral.
  3. Use them on your other social channels – A #hashtag wants desperately to be shared, and you can nowadays do so across numerous social media channels including Facebook, Google , LinkedIn and Pinterest. This will really help to sear the #hashtag into the brains of your readers.
  4. Use keywords – If you can. It’s not necessarily possible, but try and work in your brand or primary keywords.

Creating and using memorable #hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns. Give it a go today!