Category Archives for "Web Marketing"

Effective Business Development: Why You Should Invest in Developing Your Business Online

There is no stopping the phenomenal pull of the Web. Virtually everyone on the planet is probably on it, including you. On the Web, you can get your entertainment for free; you can find out valuable information for school, for work, and for just about anything in life; you can communicate with loved ones, meet new people, and reach out to long lost friends without leaving your home — the Web is one powerful tool, isn’t it?

So it only makes sense for you to use it to build and grow your business. If you have an idea, the World Wide Web will allow you to take that idea from the drawing board to reality, and from reality to success. But in addition to the fact that virtually everyone (consumers) is on the Web, why should you invest in online strategies for business development?

Your competitors will be doing the same.

Web marketing has increasingly become big business, primarily because companies and other entities are getting lucrative results, sometimes for a fraction of the cost it usually takes with traditional media. Consider the statistics:

  • Almost 50 percent of companies have some type of content marketing strategy.
  • Some $315 billion will be spent on new digital marketing collateral.
  • Social media marketing budgets will double in the next five years.
  • Internet advertising will eat up 25 percent of whole ad market in the next few years.

You can increase your market share by building your business online.

Whether you own a small local store or have an international business, you will get more customers through effective online marketing strategies. Here are the numbers to prove it:

  • Businesses that increase blogging from three to five times a month to six to eight times every month nearly double their leads.
  • B2B companies that blog generate 67 percent more leads than businesses that do not.
  • In the last year, 52 percent of marketers have found a customer through Facebook, 43 percent found theirs through LinkedIn.
  • The average return on email marketing investment is $44.25 for every dollar you spend.
  • Shoppers who get email marketing spend 83 percent more when they buy; they also order 44 percent larger, and order 28 percent more.

Your brand will get more recall through online marketing.

With so much information and so much imagery being presented to consumers, on any given day, you wonder how your brand will be able to “stick” to your consumers’ minds. With online marketing strategies, you get cost-effective opportunities to use multimedia to deliver your message — and your consumers will retain that information. Here’s why:

  • 65 percent of consumers are visual learners.
  • Visual information, versus text, is processed 60,000 times faster by your brain.
  • Consumers retain 58 percent of what see, only 10 percent of what they read.
  • Videos will keep your consumers on your website two minutes longer.
  • A consumer who watches a video about a product is 144 percent more likely to buy it than a consumer who doesn’t watch a video.

So the question should be, why not invest in developing your business online? Contact us today!

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Employing A Link Building Service: Questions to Ask Before Hiring A Link Builder

The rules are always changing — this is what you have to remember when it comes to marketing your business online. With constant algorithm updates and multiple species of animals that you need to recall (from Panda to Penguin to Hummingbird), it will be difficult to create effective Web marketing campaigns, particularly when you’re using link building as one of the strategies.

But to make sure you’re hiring the right kind of specialist, you need to ask them several key questions. These questions will determine their level of skill and training and their knowledge and grasp of the process. Here are some questions to start with; you can use these to build further questions relevant to your business and your goals.

  1. “How are algorithm changes going to affect link building strategies?”

Even though you already know, it pays to ask your link building specialist if they know more than you do. Otherwise, if you have more information, why outsource the process?

Asking about algorithm changes will also reveal whether the link builder is up to date on new rules or policies that could impact tactics applied for your campaign.

  1. “What sort of links work with search results?”

This question will also tell you the level of knowledge and link development techniques your link builder will have. This will also give you an idea of what the specialist can do to make your link building campaign a success. This is a good question to know if the link builder that you will be hiring will resort to blackhat, whitehat, or a bit of both.

  1. “Would you know what strategies or practices work best against my competitors?”

Your link builder should have done their homework before meeting with you. An awareness and understanding of your competitors and best practices will indicate knowledge that should give your business an edge.

  1. “What kind of report will I be getting once I do hire you?”

Reports tell you of the link building service’s progress. But while essential, they can also be exhausting to go through so you may find yourself leaving them unread. The worst reports may also confuse you, prompting you to make persistent queries with the link builder.

You may email or call to ask, “What does this graph mean?”, “I see an increase in links this month, but why am I not getting results with my traffic?”, and “Could you explain this spreadsheet of URLs?”

  1. “Will you be able to provide me with a monthly report on referral traffic from the links you’ve built and the links classified accordingly (from organic to paid)?”

The increase in links isn’t going to be much help if you have no idea where these links are coming from and what sort of value they hold for your goals and your business. So instead, ask your link builder to send reports you can use.

Anyone who has ever done link building knows exactly how tedious and tough it can be to accomplish. Between running your business and working on increasing clients, it only makes sense for you to hire a link building service instead of doing it on your own or having someone on your staff do it for the company. With a link building firm, you get expertise and commitment from the link builders.

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Social Media Marketing Tips For Start-Ups

In today’s highly competitive business landscape, you cannot afford to make do with just a mediocre marketing strategy. In every industry and every genre, numerous brands are vying for the attention of their target audience through the online platform. Therefore, it is crucial that your online presence is strong, solid, and sustainable to last for the long term, and it all depends on the power and influence of your marketing efforts.

But while using social media for marketing has made things a little bit easier and faster, note that it will still require a significant amount of your time and effort and the right strategy before you can see measurable results. Those wanting to make the most of online marketing possibilities should carefully consider these following social media marketing tips for start-ups:

Tip 1: Invest in high-value, made-just-for-you content.

Nothing can increase your visibility as well as enhance your credibility online more than publishing relevant content that provides information, triggers discussions within your community, and establishes you as an expert in the field.

Tip 2: Don’t blindly reach out.

More isn’t necessarily merrier in the case of marketing. To see results and ensure the return of your marketing investments, it’s best to zoom in and target a specific customer profile rather than using your limited resources to randomly reach out to everyone all the time. Identify your ideal customer, take time to know them better and deliver your message according to their convenience and preference to get positive response.

Tip 3: Use multimedia and cross-platform channels.

Make sure every blog post is accompanied by a high-quality image. Don’t underestimate the power of video to not just share information but most importantly to also create emotional connections. Produce infographics. Think up ways to make your social media activities go beyond online: Team up with offline shops and join events. Executed well, these can provide significant exposure for your business. Deliver your best content in the most attractive and dynamic forms.

Tip 4: Test, test, test.

Start-ups have to work with a limited pool of labour, budget and resources, so it’s important to make sure the money you spend will be worth it. You need to know that every effort you exert will work, and you need to measure the results to prove it. Test your campaigns to determine what works and to ensure you are always going for consistent, continuous improvement.

Social media marketing provided an avenue for businesses to connect with their customers in a more personal, more direct and therefore more meaningful manner than ever before. Through sites such as Facebook, Twitter, Pinterest, Instagram and LinkedIn, you can build connections, grow your community base, enhance brand awareness and establish your authority and credibility through content and conversations that will be valuable for your target audience.

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Recovering From Google Penguin Update 3.0

Google rolls out algorithm updates from time to time as their method of cleaning up the Web. They do it to weed out spam, malicious links and low-quality content from the Internet. Google webmasters say it’s important for them to regularly do these updates and refreshes to ensure repeat offenders are penalised and to watch out for newer forms of manipulative SEO tactics.

The most recent Google algorithm update was Penguin 3.0. It was the sixth Google Penguin update, and one thing to know about Penguin updates is that they act similar to an accounting and audit process: Every update and refresh aims to discount spammy links while making sure to count high-quality links, and factor all these in your search rankings.

Penguin 3.0 is technically a refresh rather than an update because it used the same system of measurement as the last update. Whether you were affected by the roll out or not, the following are some lessons to learn from this latest Penguin arrival.

Always keep an eye out for industry developments. An update or a refresh is usually a chance for you to recover from a previous penalty or notice. That’s why it’s necessary to always be in the know about updates so you can plan your next moves that will help you recover or improve your search engine results.

Never use manipulative tactics. The action steps you need to take when recovering from Google’s Penguin Update 3.0 is basically the same as the ones recommended for recovering from earlier Penguin penalties. You need to take a hard, long look under your website’s hood and check and eliminate all bad link profiles that might look suspicious to Google. You need to stop using optimisation tactics that Google frowns upon, including flooding the Internet with forum and comment spam and keyword stuffing and over-optimisation.

Work only with trusted experts. Sometimes, even the most well-intentioned companies wanting to use only good, ethical SEO may be committing optimisation mistakes without knowing it. It takes an experienced, highly skilled technical team to review and assess your website and apply the right strategies for you to win Google’s good side.

Consistently churn out high-quality content. It can be confusing to be always looking out for every move that Google makes. While it pays to be vigilant and in the know about algorithm changes and other technicalities, in the end there’s one action step that you can always count on, and that is to keep your website rich with high-quality, valuable and fresh content that your audience will appreciate and keep quality traffic coming to your website for the long term.

The primary goal of Google updates is to offer a more relevant, meaningful and pleasant search experience for all. If you got hit by the recent and the previous Penguins updates, maybe it’s about time to change how you optimise your website.

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Adding Value with Your Online Marketing

In the past, it was usually enough to slap up a site and open for business, and you’d most likely do okay. No longer. Competition is keen, and people who don’t recognize that delivering value is the primary goal of any business online are going to end up struggling to make ends meet. This is particularly true when it comes to marketing via email or social media. Let’s take a look at why this is so.

Why delivering value is job one!

The bottomline is, in an online marketplace full of stiff competition, what folks will remember, share and talk about glowingly is the provider who over-delivered. It’s the only (positive) way you’ll stick out from the herd. This can manifest itself in many and diverse ways. Whether that means a personal touch with a bit of hand-holding, unannounced bonuses, deals and coupons is really up to your creativity and ability to supply. Every one of these and many more can be incredibly useful. The secret is to consistently surprise your customers with more. It will get them talking, sharing and heading back and again!

adding value with your online marketing

Why email and social media are special cases

While your website and other pages you have online have an amount of built-in credibility, you must work a bit harder for the same results in both email and social media. This simply means delivering value! The primary difference lies in the fact that while they’re both, at least somewhat, permission-based marketing vehicles, each audience is extremely attuned to being “sold to”, and won’t put up with it. In email, it’s not as bad, as email has long been a marketing vehicle. What’s different now is the requirement to deliver value as part of your message, so as to engender enough trust that they will “allow” you to send the sporadic marketing message. In your social media channels, it’s much more volatile when it comes to marketing messages. Nevertheless, that makes it a perfect vehicle for enticing them to the next phase using a value proposition. Once they opted into an email list from your social media channels, they’re much more likely to be open to your marketing messages.

Important thing here is, make delivering value a number one priority, and you’ll discover that more of your prospects, whatever the medium, will be more apt to respond to you!

Contact us today for you to know our packages on social media marketing! 

Which Email Marketing Application to Choose?

Having a terrific email marketing application to work with is an essential part of your online business marketing. A few of the things you’ll need in a service include the ability to deliver your emails promptly and consistently, but in addition offers the tools required for you to properly analyze your efforts. You also need the ability to send and schedule emails, the ability to use both plain text and html, email tracking, analytics, a form builder and more. So which do you choose? There are lots of capable services, though each one has its own quirks and strengths. To help you choose we’ve covered five of the most popular ones used by online marketers, and given you a running start!

5 Top email marketing applications

  • AWeber – AWeber has earned a reputation as one of the best, due largely to best deliverability in the business. They also have quite explicit policies about the makeup of your lists. No adding lists you’ve purchased or otherwise come across to their system; they must be very clean. They stress double-optin, and even though you can do single optin, you must jump through some hoops to do so. They also have a simple to use interface, good reporting, and their forms builder is a breeze to use. Prices start at $19 a month.
  • GetResponse – This service is a favorite among a lot of affiliate marketers, and they are very friendly to them. A little more lax on list composition, and offering a good form builder, GetResponse is a excellent choice for getting started. GetResponse comes with a 30-day free trial, and costs start at $17 after that. (deals are available!)
  • MailChimp – A good place for newcomers to start, as they offer a free option (no autoresponders) and are inexpensive to boot. They boast some impressive analytics reports including tweet trends, goal tracking, revenue charts and social analytics, good deliverability, and integrate your social media services. They’ve got premade templates you can use, but their builder is sub-standard. Still overall, MailChimp offers excellent value for the money.
  • iContact – iContact has an easy to use interface and are also fantastically priced, starting at around $10 a month. iContact makes it easy to integrate with many other services as well, including SalesForce, Google Analytics and others. One negative is that they have no customer service on the weekends.
  • Constant Contact – ConstantContact is much more than an email service provider. They provide a number of other services, such as app and integrations to allow you to sync up other services, a deal application (think Groupon) and will offer you a free trial. The one thing we don’t like is that they are not that great in deliverability, and the site is difficult to navigate.

Your email marketing service can be one of your most lethal weapons in your marketing arsenal. Choose wisely!

Contact us today!