September 15, 2013

Do you know who’s following you? Socially, of course. Well, you ought to! Many of us have a huge number of fans and followers, and yet for the life of us can’t figure out where they go when you send out a Tweet, update or post. Are they real, or are you not offering them what they are looking for from you? Any kind of marketing depends on ensuring that you’re matching message to market, and your social media is not any different. You just have to have an understanding of whom you are speaking with and what interests them.

tools for pulling demographic intel

How do you measure social media demographics?

The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren’t quite up to the task yet of measuring the critical data that makes up your social audience. Thankfully, for all of us, many new tools are sprouting up as we speak to assist us to gauge the likes, dislikes and trends of our followers and fans.

Three of our favorite new tools!

Here are three we like right out of the gate.

DemographicsPro Known not long ago as KnowYourFollowers, this tool breaks down your Twitter followers into oodles of info, including country, state, gender, interests, other people followed, their jobs and more. This is provided in both a numerical and percentage format, offering you the best chance to target your followers.

Birdsong – A social intelligence tool, Birdsong delivers on-demand analysis and insight as to what brands are talking about on their social media accounts such as Twitter, Facebook and others. Knowing how your competition is targeting their social media is very valuable information that can give you direction for your campaigns also.

SoDash An incredibly unique and useful tool SoDash combines the act of listening to social media into actual lead generation, customer service, brand management and competition monitoring.

Having a specific idea of who your market is will provide you ideas how to reach them better. Contact us today and let us help you with your business.

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