Category Archives for "Social Media Marketing"

Thought about Using Vine for Short, Sharable Videos?

Thought about Using Vine for Short, Sharable Videos?

Ever thought of using Vine for short, sharable videos for your business? If you haven’t, you should. Creating these videos is probably already within both your skill set and technology, as many are simply just using their smartphones and publishing these by the boatload.

So what is Vine?

So, assuming you’ve not yet delved into just what Vine is and just what it can do for you, here’s the short version: Vine is a video sharing platform on Twitter that enables you to create and upload 6-second videos to Twitter. So what good is a 6-second video, you ask? Well, plenty of good! Have a look at how a few companies are using Vine videos to help further their brand, promote their merchandise, and otherwise tout their business: RedVines, Urban Outfitters and Nintendo.

These companies found a way for videos to further their brand, advertise their products and services, and promote their businesses in other ways. They know that this service, which is trending incredibly hot right now, can do for them. One of the major attractions of a service like Vine is the fact that getting your content in front of people is getting harder and harder as people are less willing to take time to read. People are less willing to read, so a 6-second video is exactly what the doctor ordered, and you’d be impressed at some of the ways people are using Vine. As reported by, businesses are using them to introduce new employees, announce events, give an insider’s look into the business, and in some cases creating short commercials to demonstrate their latest product or service. offers more innovative ways to use Vine. Some of these include:

  • Recording customer testimonials
  • Recording short introductions from your company principals
  • Real estate professionals are finding Vine useful to present virtual tours of new listings
  • Restaurants are broadcasting daily specials. Picture a scrumptious plate overlaid with the link, “Click to Smell”, that takes them to the reservation desk. A lot of possibilities here!
  • Businesses are using Vine to display stunning before and after pictures

The possibilities are practically endless, and this is something that can be done quickly and make a difference in less than a day. Have a look at Vine today!


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Should Twitter be Part of Your Online Marketing Strategy?

Twitter recently announced that its paid ad platform is open to any who wish to use it. In testing for more than a year, Twitter has been gauging user feedback and refining Twitter ads. Probably the most noticeable difference in this ad platform vs. Facebook’s is that you are only charged when anyone follows your promoted account from your ad, or someone retweets, replies, favorites or clicks on your promoted tweets. So now that Twitter has ads, can it qualify as a valid alternative to Facebook? Who wins this battle?

Should Twitter be Part of Your Online Marketing Strategy

The Ultimate Social Media Smackdown: Facebook vs. Twitter!

Not so long ago, this would have been no contest. Facebook had it over Twitter in spades. However, now you can justify either or both. Clearly, there are numerous variables to factor into your decision of which platform to focus on, and the answer could be different for every business.

The Case for Facebook

While Facebook has become the undisputed King of social media, since it was the first huge network to use personal and business pages, in addition to a robust ad platform that frequently surpasses Google at its own game. Combine the ubiquitous Facebook pages and the reach of its network with more than a billion users and you’ve got a truly impressive platform. Facebook is now more than a site to find old friends. Now, with these elements as well as the growing groups feature, there is little more you can want from a social media platform.

Twitter’s Up

Twitter has always had the advantage when it came to immediacy, and has developed several very useful applications, such as advanced search for leads, as well as the opportunity to use embedded Tweets as testimonials. (Terrific social proof!) It’s a wonderful platform (though underused) for handling your company’s customer service. While the length of the content you can share is limited, Twitter’s speed and ability to reach out quickly have now got them breathing the same air as Facebook.

Now it’s just a matter of finding where your market is, (socially) and deciding which (if not both) are the best fit for your business!


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Free Webinars and YouTube Videos Using Google Hangouts!

Google is famous for developing new programs and then getting rid of them when they don’t work out. Anyone recall Google Wave, Google Buzz and now Google Reader? While many have predicted a very similar fate for Google , an addition to this might just save the day. Google Hangouts is Google’s latest addition, and one that truly has lots of usefulness. (Particularly for marketers!)

Free Webinars and YouTube Videos Using Google Hangouts!

Google Hangouts – So what is it exactly?

A super easy tool for teleconferencing that can replace or augment your current webinar or online seminar solutions. Linked to your Google account, a hangout is a breeze to launch, and has a number of attractive features for marketers. You and up to ten other participants, together with any number of other viewers can see your hangout live. It can be broadcast from your Google page, YouTube channel, or a page on your site. Google records the Hangout, and then a few minutes after you’re done, sends a YouTube URL to you, which you could then use in many ways.

Marketing with Google Hangouts

Here are 10 good ways to use Google Hangouts in your marketing.

  • Webinars – Tired of expensive GoToWebinar fees? Now you have a no cost alternative!
  • Conferences – Simple to setup teleconferencing makes a Hangout a no-brainer for sharing a conference experience.
  • Meetings – Hold meetings for clients, customer, prospect or affiliates on an informal, yet immediate platform.
  • Product Launches – A creative way to create positive buzz on launch day. (Or before!)
  • Interviews – Capture interviews with others on the fly with Google Hangouts!
  • Product Demos – Show people what you’ve got, live and in person!
  • Virtual Press Conference – Share newsworthy items via Hangouts.
  • Live Streaming Events – Many marketers now use Google Hangouts as their own live TV station, broadcasting weekly shows.
  • Q & A with Customers – Learn what your customers want and need easily. Great trust builder!
  • Podcast from your Hangout – Making a Podcast to share through iTunes is incredibly easy to accomplish.

Google Hangouts is a fantastic new tool to include in your marketing mix. Don’t miss your opportunity to connect with your customers in a meaningful way.

What is SoLoMo and Why Do I Need It?

Do you SoLoMo? Yes, I know that sounds like the latest offering from the Starbucks menu, but the acronym actually stands for social, local, mobile. What you need to do however, is get your head around why SoLoMo is a very important concept and marketing tool for your small business to employ.

So what is SoLoMo and why do you want it?

The melding of these three distinct technologies was bound to happen. As mobile devices become more and more sophisticated, permitting geo-location services to track every move, it was just a small step into enabling businesses to send notifications to nearby customers. Research conducted recently by the Pew Internet & American Life Project shows that around 74 percent of smartphone users use them to get information, and approximately 18 percent are using them to check in on local businesses with services like Foursquare. This has led to both an opportunity and a challenge. More and more mobile users are searching for local products and services, and if your company is not using its social media to connect and draw these individuals who are out there roaming the streets seeking something to do, eat or buy. It’s your job to make sure they find you before they find someone else!

What is SoLoMo and Why Do I Need It

3 Ways to your business can employ SoLoMo

  • Use social media – By utilising social media such as Facebook, Twitter and others to engage and inform your customers and prospects, you’ve found a most effective and low-cost solution to build relationship and energise your brand simultaneously.
  • Optimise your local presence – Make sure your small business is optimised in local search directories that are appropriate, and you are actively catering to local business with your marketing.
  • Spend some on mobile marketing – Mobile ads are returning excellent ROIs, as most users who are searching local are out there looking for it in the field. Also, some local advertising solutions are cheap or free, such as check in deal on Facebook or FourSquare.

A great example of SoLoMo in action is exemplified by Walgreens. Checking in with Foursquare gives their customers coupons and a great deal more! SoLoMo isn’t going to do anything but expand dramatically, so take the time to make sure your small business is all set for it!

What are #Hashtags and How to Use Them

Know exactly what a #Hashtag is? If you’re not a social media maven, and particularly Twitter, you may not have a clue what a #hashtag is. No need for that being the situation any longer. A hashtag is a # followed by a word or phrase to perform a number of functions. Twitter users add hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags may also be used in other social media platforms.

Some #Hashtags basic guidelines

Make sure the keyword you use is not in use elsewhere, or you may be in for a large surprise. This requires doing a little research (a search on to find out whether or not that keyword will be a wise decision. Also, don’t use misleading #hashtags, even with seriously trending keywords. This will definitely NOT work in your favor. And above all, proofread prior to deciding to create that #hashtag, lest you become a victim of your own hashtag.


4 Ways to market with #hashtags

  1. Make your #hashtags short and direct – Making it brief and direct is the best way to win with #hashtags. If you want to combine more than one, fine, but don’t string together a small army of them, as that will annoy your readers and label you an amateur.
  2. Make them memorable – An unforgettable #hashtag is one that will be shared widely. Give some thought and you just could possibly have it go viral.
  3. Use them on your other social channels – A #hashtag wants desperately to be shared, and you can nowadays do so across numerous social media channels including Facebook, Google , LinkedIn and Pinterest. This will really help to sear the #hashtag into the brains of your readers.
  4. Use keywords – If you can. It’s not necessarily possible, but try and work in your brand or primary keywords.

Creating and using memorable #hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns. Give it a go today!

Why You Should Use Instagram in Your Small Business

Marketers looking for a way to engage and why you should use intagram in small businessgrow their reach would be well advised to look at the meteoric growth and popularity of Instagram, a free online photo sharing and social network platform acquired by Facebook in 2012. Instagram allows members users to upload, edit and share photos with other members through the Instagram website, email, and social media sites such as Twitter, Facebook, Tumblr, Foursquare and Flickr. On Instagram, you can follow other users’ photo streams, be followed back by those users, and search for friends by name or find any friends that may have previously connected to you on other social networks.

Some just silly numbers!

Okay, just how popular has Instagram become since its founding in 2010? Here are 7 statistics that tell the story:

  1. Instagram has 100 million monthly active users. (Instagram)
  2. 40 million photos are posted per day. (Instagram)
  3. 28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram. (Pew)
  4. 98 percent of Instagram photos posted by top brands are now shared to Facebook. (Simply Measured)
  5. 59 percent of Interbrand’s top 100 brands are on Instagram. (SimplyMeasured)
  6. There are 8,500 likes per second on Instagram. (Instagram)
  7. 1,000 comments are made per second. (Instagram)

How can your company use Instagram?

Understanding that individuals respond to sites like Instagram on an emotional level, small businesses taking the time to show what is important to the brand and to the core target customer are just where they would like to be. Smart business use Instagram as a snapshot into their company, and put a personal face to their small business and enrich relationships while doing so.

Private Picassos, a children’s art studio in New York City, found that by using Instagram to document their student’s progress, has resulted in parents commenting and sharing the photos, increasing their business. “I don’t do any paid advertising, so it’s a way to encourage your client to do the marketing for you,” director Valeen Parubchenko says.