Category Archives for "Reputation Marketing"

Effective Business Development: Why You Should Invest in Developing Your Business Online

There is no stopping the phenomenal pull of the Web. Virtually everyone on the planet is probably on it, including you. On the Web, you can get your entertainment for free; you can find out valuable information for school, for work, and for just about anything in life; you can communicate with loved ones, meet new people, and reach out to long lost friends without leaving your home — the Web is one powerful tool, isn’t it?

So it only makes sense for you to use it to build and grow your business. If you have an idea, the World Wide Web will allow you to take that idea from the drawing board to reality, and from reality to success. But in addition to the fact that virtually everyone (consumers) is on the Web, why should you invest in online strategies for business development?

Your competitors will be doing the same.

Web marketing has increasingly become big business, primarily because companies and other entities are getting lucrative results, sometimes for a fraction of the cost it usually takes with traditional media. Consider the statistics:

  • Almost 50 percent of companies have some type of content marketing strategy.
  • Some $315 billion will be spent on new digital marketing collateral.
  • Social media marketing budgets will double in the next five years.
  • Internet advertising will eat up 25 percent of whole ad market in the next few years.

You can increase your market share by building your business online.

Whether you own a small local store or have an international business, you will get more customers through effective online marketing strategies. Here are the numbers to prove it:

  • Businesses that increase blogging from three to five times a month to six to eight times every month nearly double their leads.
  • B2B companies that blog generate 67 percent more leads than businesses that do not.
  • In the last year, 52 percent of marketers have found a customer through Facebook, 43 percent found theirs through LinkedIn.
  • The average return on email marketing investment is $44.25 for every dollar you spend.
  • Shoppers who get email marketing spend 83 percent more when they buy; they also order 44 percent larger, and order 28 percent more.

Your brand will get more recall through online marketing.

With so much information and so much imagery being presented to consumers, on any given day, you wonder how your brand will be able to “stick” to your consumers’ minds. With online marketing strategies, you get cost-effective opportunities to use multimedia to deliver your message — and your consumers will retain that information. Here’s why:

  • 65 percent of consumers are visual learners.
  • Visual information, versus text, is processed 60,000 times faster by your brain.
  • Consumers retain 58 percent of what see, only 10 percent of what they read.
  • Videos will keep your consumers on your website two minutes longer.
  • A consumer who watches a video about a product is 144 percent more likely to buy it than a consumer who doesn’t watch a video.

So the question should be, why not invest in developing your business online? Contact us today!

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Social Media Marketing Tips For Start-Ups

In today’s highly competitive business landscape, you cannot afford to make do with just a mediocre marketing strategy. In every industry and every genre, numerous brands are vying for the attention of their target audience through the online platform. Therefore, it is crucial that your online presence is strong, solid, and sustainable to last for the long term, and it all depends on the power and influence of your marketing efforts.

But while using social media for marketing has made things a little bit easier and faster, note that it will still require a significant amount of your time and effort and the right strategy before you can see measurable results. Those wanting to make the most of online marketing possibilities should carefully consider these following social media marketing tips for start-ups:

Tip 1: Invest in high-value, made-just-for-you content.

Nothing can increase your visibility as well as enhance your credibility online more than publishing relevant content that provides information, triggers discussions within your community, and establishes you as an expert in the field.

Tip 2: Don’t blindly reach out.

More isn’t necessarily merrier in the case of marketing. To see results and ensure the return of your marketing investments, it’s best to zoom in and target a specific customer profile rather than using your limited resources to randomly reach out to everyone all the time. Identify your ideal customer, take time to know them better and deliver your message according to their convenience and preference to get positive response.

Tip 3: Use multimedia and cross-platform channels.

Make sure every blog post is accompanied by a high-quality image. Don’t underestimate the power of video to not just share information but most importantly to also create emotional connections. Produce infographics. Think up ways to make your social media activities go beyond online: Team up with offline shops and join events. Executed well, these can provide significant exposure for your business. Deliver your best content in the most attractive and dynamic forms.

Tip 4: Test, test, test.

Start-ups have to work with a limited pool of labour, budget and resources, so it’s important to make sure the money you spend will be worth it. You need to know that every effort you exert will work, and you need to measure the results to prove it. Test your campaigns to determine what works and to ensure you are always going for consistent, continuous improvement.

Social media marketing provided an avenue for businesses to connect with their customers in a more personal, more direct and therefore more meaningful manner than ever before. Through sites such as Facebook, Twitter, Pinterest, Instagram and LinkedIn, you can build connections, grow your community base, enhance brand awareness and establish your authority and credibility through content and conversations that will be valuable for your target audience.

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Stick to Your Guns Without Shooting Your Foot Off!

The power of social media is an amazing thing, until you find yourself on the wrong side of it! The wrong end being, as you can imagine, negative responses to your business, person, or products. If you’ve stepped in it, the right way to do damage control on your reputation management is to take responsibility for your mistakes and move on. Don’t get into flame throwing matches online, as you’ll invariably be the party that gets scorched!

Stick to Your Guns Without Shooting Your foot Off

What if you ARE right?

There are situations when through no fault of yours, the defecation hits the fan. There are lots of ways this could occur, for instance a boisterous unhappy customer, wrong or inaccurate press, or even contributions from devious competitors. So while it’s terribly unfair, the reality is that everyone is talking trash about you and your company. How does one deal with that? Since we realize that we don’t want to slug it out in public, how can you keep from appearing the complete wimp to everyone?

Stick to your message!

If you have enough belief in your core message you will want to prove it by sticking to your guns when others would attempt to put in their two cents. This opposition usually comes through social media as negative comments and complaints regarding your products, services, or particularly any changes you may have made. No one likes change, especially to things they enjoy or purchase. On the other hand, a lot of time, thought and energy most likely went into your brand new products or product changes. To roll with every whim of a capricious public is to welcome disaster. You should answer every post though, with your characteristic diplomacy and customer care, but leave no doubt that you stand behind your products and services.

An illustration of steadiness in the storm from Shake Shack

One fine example of a company enduring an onslaught of negative social comment is reported by SocialMediaToday.com. Shake Shack, a New York City restaurant found itself in the deep fryer when it modified the shape of its french fries. Soon the Twittersphere was chirping negative, and the fight was on. ShakeShack, to their credit however, answered by staying on message, and defending the change, while bothering to answer each objection with care. When you’re right, sometimes it is possible to stick up for yourself. Just be sure you’re right!

We don’t believe that any publicity, whether good or bad, is great publicity. It’s best to always leave a positive impression. Leave it to the experts; contact us today! 

Best Practices for Dealing with Bad Reviews

Everyone has an opinion, and regrettably as a small business owner some of those opinions could cause your business a great deal of trouble. Managing your online reputation is a big must-do item on your daily checklist. Fail to do it, and you might find people deserting you in droves. Bad reviews are a reality of online life. They are really easy to post, and will often influence large segments of the target audience in your favor or not. The trick is getting much more of the favorable to outweigh the unavoidable negative.

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How to manage a negative review

Here are three steps to proactively cope with the sporadic negative review.

  1. Customer service ought to be a top priority – Many times the reason why companies are in the position of managing a especially nasty online review is they failed to attend to business as soon as the problem first came up. Very often the customer tried to reach out, but had no response, and felt as though they had no choice but to air their problems online at a review site. A great deal of this can be avoided by taking a proactive approach with respect to monitoring your onsite and social media channels, so you’ll know when a problem comes up.
  2. Be professional at all times – The very last thing you want to do is get in to an online shouting match with a client. This will not work out well for you, ever! Even if you’re right, you’re completely wrong to engage in this fashion, as it will scale this problem to heights you wouldn’t think possible. Strive to remain professional, generous, and endeavor to keep that customer, or at a minimum make sure you don’t lose more of them! Because this type of customer usually represents about 1% of your customer base, it’s simply not worth the trouble it causes.
  3. Foster positive reviews – A proven way you can actively help your online reputation is encouraging positive reviews of your products or services form your satisfied customers. Most are glad to help, and if these appear regularly, the likelyhood that the occasional negative review will stand much of a chance of remaining high in the search results are slim. View it as not only as managing your online reputation, but as a way of promoting your business, for free!

Handling negative reviews isn’t rocket science, but it does call for persistence and professionalism. These days with the speed of communication online, you haven’t any other choice but to utilise an online PR. Contact us today!

Do Consumers Read Online Reviews? Hold On to Your Hat!

Do Consumers Read Online Reviews? Hold On to Your Hat!

The 2013 Local Consumer Review Survey by Myles Anderson of BrightLocal was recently published on SearchEngineLand. There are several obvious and incontestable results that we can run with.

Four major takeaways from the study:

  • Far more individuals are saying that they trust online reviews as much or more in comparison to personal recommendations. A full 79 percent (up from 72 percent only a year ago!) answered by saying online reviews carry the same import if not more than a recommendation from people they know or trust.
  • Trust in online reviews is skyrocketing! An astonishing 72 percent now say that positive customer reviews make them trust a company more. This is up from 58 percent just last year! It’s abundantly clear that buyers take more notice than ever before and are trusting them more. Only 12 percent of respondents said they pay no notice of any online reviews (down from 17 percent in 2012).
  • Also, people are viewing far fewer reviews before they generate their buying decisions. Remarkably, 67 percent of consumers read 6 reviews or less, up from 52 percent in 2012. Consumers are also reading less than 7 reviews – 22 percent now vs. 35 percent in 2012.
  • It’s more critical than ever to manage your online reputation. Since people are reading fewer reviews, and basing their buying decisions on them more, it’s vital to ensure you are monitoring your online reputation carefully. Because the newest reviews are impacting the buying decisions the most, you’ll need to keep a watchful eye for anything cropping up that is negative and possibly damaging. Initiate a policy for dealing openly with negative reviews, and a complimentary system for generating new, positive reviews that drive those negative reviews further down the page and not as findable. Be sure to make these genuine, however, as people are ever more savvy when it comes to spotting fake and corporate-generated “reviews”.

Take this and run with it!

Information such as this is pure gold, and clearly actionable. Kudos to Myles Anderson and the folks at BrightLocal for this valuable and eye-opening study.

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Protect Your Online Reputation in 5 Simple Steps

We live in a world where communication is almost instant, word travels extremely fast, and if you’re not watchful your online reputation can be trashed in nanoseconds. Many aren’t cognisant how vital it is to safeguard your online reputation. Cone Communications reports that some 89 percent of consumers regard online channels are trustworthy sources, and that another 80 percent have gone so far as to change their mind about a purchase after reading a negative comment or review. Further, your social media is where they’re talking about you. The Society for Communications Research reports that 72 percent said they research companies through social channels prior to making purchases, and that 59% use social sites to air their frustrations about your customer service.

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5 Quick Suggestions to protect your online reputation

  1. Monitor your online reputation – Monitor what folks are saying about you and your company name by Googling them no less than once a month. Use Google alerts and be alerted when there are any postings about you or the brand.
  2. Lay claim to your online property – A person who is intent on doing you or your business harm can do a lot with your name. Make sure to buy your company’s domain name, and your personal one, and prevent at least having them show up in Google thanks to an exact match name.
  3. Be hands-on on your social sites – Like your domain name, claim any Facebook, Google or LinkedIn pages that bear your name. Not only that, make it a point to use them regularly.
  4. Deal with any negative content quickly – Do your very best to take care of negative postings and complaints expeditiously. Try hard to contact the poster directly, offline when possible, and see if you’re able to handle their concerns. DON’T get in to a flaming match online. You’ll be the loser.
  5. Be careful what you put online – Those lovely pictures of you and the staff partying hard are not exactly what you want to show up in a business context.

 
We live in a fast-paced, information driven world. Be sure you’re on top of it to properly manage your online reputation!