Category Archives for "Mobile Marketing"

Effective Business Development: Why You Should Invest in Developing Your Business Online

There is no stopping the phenomenal pull of the Web. Virtually everyone on the planet is probably on it, including you. On the Web, you can get your entertainment for free; you can find out valuable information for school, for work, and for just about anything in life; you can communicate with loved ones, meet new people, and reach out to long lost friends without leaving your home — the Web is one powerful tool, isn’t it?

So it only makes sense for you to use it to build and grow your business. If you have an idea, the World Wide Web will allow you to take that idea from the drawing board to reality, and from reality to success. But in addition to the fact that virtually everyone (consumers) is on the Web, why should you invest in online strategies for business development?

Your competitors will be doing the same.

Web marketing has increasingly become big business, primarily because companies and other entities are getting lucrative results, sometimes for a fraction of the cost it usually takes with traditional media. Consider the statistics:

  • Almost 50 percent of companies have some type of content marketing strategy.
  • Some $315 billion will be spent on new digital marketing collateral.
  • Social media marketing budgets will double in the next five years.
  • Internet advertising will eat up 25 percent of whole ad market in the next few years.

You can increase your market share by building your business online.

Whether you own a small local store or have an international business, you will get more customers through effective online marketing strategies. Here are the numbers to prove it:

  • Businesses that increase blogging from three to five times a month to six to eight times every month nearly double their leads.
  • B2B companies that blog generate 67 percent more leads than businesses that do not.
  • In the last year, 52 percent of marketers have found a customer through Facebook, 43 percent found theirs through LinkedIn.
  • The average return on email marketing investment is $44.25 for every dollar you spend.
  • Shoppers who get email marketing spend 83 percent more when they buy; they also order 44 percent larger, and order 28 percent more.

Your brand will get more recall through online marketing.

With so much information and so much imagery being presented to consumers, on any given day, you wonder how your brand will be able to “stick” to your consumers’ minds. With online marketing strategies, you get cost-effective opportunities to use multimedia to deliver your message — and your consumers will retain that information. Here’s why:

  • 65 percent of consumers are visual learners.
  • Visual information, versus text, is processed 60,000 times faster by your brain.
  • Consumers retain 58 percent of what see, only 10 percent of what they read.
  • Videos will keep your consumers on your website two minutes longer.
  • A consumer who watches a video about a product is 144 percent more likely to buy it than a consumer who doesn’t watch a video.

So the question should be, why not invest in developing your business online? Contact us today!

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Can I Access Your Facebook Page on my Phone?

Since millions are making Facebook a frequent daily stop, and more than 50 percent of them are using a mobile device to do so, perhaps it’s wise for us to take a look at how our Facebook business page is being shown to the public. If you require more coaxing, now some 79% of smartphone users use their phones to go shopping, with 74% making a purchase as a result. Since Facebook creates a mobilized version of your Facebook page, you may have thought that’s all there was to it. Would that were so! Let’s take a look at some things you ought to be aware of.

Using facebook mobile on businesses

First see how your Facebook Page shows up on a mobile device

Facebook will condense your Page into elements in the following order: Timeline, Recommendations and Check-ins, Photos and your most recent post. Since there are a number of ways we can make our pages look, this isn’t always so with a mobile device.

Some tips to help optimise your Facebook Page

  • Keep in mind that you have much less time and space on Mobile to get the attention of your visitors. Take pains to use smaller, eye-catching photos, and to not mince words! Be brief and direct in your text and particularly any calls to action.
  • “Pin” a post you want to show up first in your mobile timeline, because this will ensure it does.
  • Log into your Facebook page from a mobile device and see that your important info is not only present but correct. You want people to be able to find you! You can do this using “Facebook Nearby”.
  • One way to improve social word of mouth is to stimulate check-ins from your location. This makes a big difference with Facebook.
  • Engage with your visitors while you’re on your mobile device, and this is not just convenient for you, but helps you keep an eye on activity on your page easily.

Your high online visibility can be achieved through Facebook optimisation. Call us today!

New Foursquare Ad Platform for Small Business

Mashable is reporting that location based social networking company Foursquare is now testing a new advertising platform geared towards small business, by letting large advertisers like Burger King, Gap and Starwood Hotels to test promote themselves with the platform. These listings show up in Foursquare when a customer gets close to a business’ physical location. Small businesses already had the capability to offer discounts when a user checked in to a location, but this time Foursquare is giving them a way to attract geographically close customers by showing an image ad and/or review by a previous Foursquare user.

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What’s in it for Foursquare?

Foursquare is a location-based social networking site for mobile devices, such as smartphones. Its users “check in” wherever they happen to be using a mobile website, with a text message or a device-specific app. Foursquare locates them through the GPS in their mobile device. While Foursquare has until now been an easy method for consumers to share their hangouts, favorite places and eateries, now they are allowing these places the opportunity to market themselves directly to consumers. Foursquare, while seemingly successful with more than 25 million registered users, they have been singularly unimpressive when it comes to earning money. They made a paltry $2 million last year, according to The Wall Street Journal, and are searching for ways to boost the cash flow.

How the new ads work

The way the new ad platform works is through targeting Foursquare users based on their locations and check-in histories. Merchants are able to attract nearby customers with specific tastes, say for example a hankering for Far Eastern cuisine, or simply just customers who had checked-in to their location previously. Merchants can stop their Foursquare promotions whenever they want, and the pricing for this is similar to a pay per click model, that is, they are only going to be charged on a “per action” basis (when a user actually taps on a promoted listing as opposed to merely looking at it). Initial ad prices are $0.50 to $3 per action, but that could change as it’s released to everyone. Foursquare CRO Steven Rosenblatt said, “Small businesses are willing to pay for local advertising if it makes sense.”

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New Tools to Help with Mobile Marketing

As a marketing approach deeply entrenched within a fast-growing technology, we’re seeing that new tools are constantly coming around to help us either improve, keep up with, or use these new gadgets. Here are 3 new tools we’ve discovered that make a difference!

New-Tools-to-Help-with-Mobile-Marketing

Red Stamp – Red Stamp characterizes themselves as being your modern-day social secretary. And they couldn’t be more correct! Red Stamp is a free Apple app enabling users to send wonderfully customized electronic and printed cards or notes in the blink of an eye. With lots of templates from which to choose, you are never unable when it comes to finding the perfect design or messaging to send out. Red Stamp integrates together with your contacts, and remembers your name and address. The coolest part is though, is that the cards sent via email, text or Facebook and Twitter are free! If you wish to send a printed card, it is physically mailed to the address of your choice for only $1.99 each. That’s good, because I can’t ever remember what I did with my stamps. Red Stamp is indeed a time saver!

Swipely – Essentially an online payments site, Swipely has branched out to incorporate a mobile loyalty program. Gone are the days of customers fumbling through their purse or wallet, trying to find that tiny loyalty card to the establishment they’re visiting. Swipely makes it simple with a text to join application allowing users to join with one easy text message. This type of program is invaluable for restaurants and retailers who are seeking ways to keep and win new customers. Mobile loyalty programs such as these are also great for list building, which can also expand your business. Swipely’s mobile loyalty program is free for existing customers.

TextUs.biz – More and more people prefer to text rather than talk (roughly 32 percent) TextUs.biz found a way to fill a very real need for an affordable price. TextUs.biz is an app that enables businesses to send and receive texts from customers via their computer, phone or iPad, everything from simple reminders to promotional sales messages. Your end users don’t even need to download the app! TextUs.biz is completely free for the first 100 messages, and is very affordable afterward, even if you find yourself sending oodles of texts!

Move to “Flat Design” Underscores the Significance of Mobile

There a brand new trend that’s sweeping the web design industry called flat design. You may not have heard about this yet, but you’ve surely seen it. The thing is, it’s not really all that “new”, as Microsoft pretty much introduced it in 2006 with its now-discontinued Zune site design.

So exactly what is it that makes a “flat” web design?

Flat design is seen as simple, bright solid colors, plenty of white space, plus the lack of drop shadows, gradients, and textures that were a major element of a web designer’s arsenal for quite a while now. Often typography plays a prominent role in flat web design. Flat web design is a “smooth” solution whose aim is to eliminate as many decorative elements of a “3D” type look as is feasible.

Move to Flat Design Underscores the Significance of Mobile

So why the change from 3D to flat design?

There are several reasons why this is taking place, but possibly the most persuasive reason is that it’s an invention born out of necessity. The 2D environment that designers often have to work in, in this ever-more mobile world, necessitates economy of scale.
It’s become more and more difficult to cram all you may want onto a 4-inch screen, making a 3D simulation somewhat disadvantageous and incompatible with a terrific user experience. With a flat design pages load faster, are less bulky and are more responsive. In a competitive world where you have a few short seconds to win over and hook your visitors, every second counts.

Is this a fad or is flat design here to stay?

The jury remains out on that, but suffice it to say if it is a trend, elements of it may be tough to dismiss quickly. Apple is rumored to be considering a flat design for the next operating system, the iOS7. If it does turn out to be a fad, the simplicity and user-friendly functionality of flat web design may give it a lengthier shelf life than you may think!

What is SoLoMo and Why Do I Need It?

Do you SoLoMo? Yes, I know that sounds like the latest offering from the Starbucks menu, but the acronym actually stands for social, local, mobile. What you need to do however, is get your head around why SoLoMo is a very important concept and marketing tool for your small business to employ.

So what is SoLoMo and why do you want it?

The melding of these three distinct technologies was bound to happen. As mobile devices become more and more sophisticated, permitting geo-location services to track every move, it was just a small step into enabling businesses to send notifications to nearby customers. Research conducted recently by the Pew Internet & American Life Project shows that around 74 percent of smartphone users use them to get information, and approximately 18 percent are using them to check in on local businesses with services like Foursquare. This has led to both an opportunity and a challenge. More and more mobile users are searching for local products and services, and if your company is not using its social media to connect and draw these individuals who are out there roaming the streets seeking something to do, eat or buy. It’s your job to make sure they find you before they find someone else!

What is SoLoMo and Why Do I Need It

3 Ways to your business can employ SoLoMo

  • Use social media – By utilising social media such as Facebook, Twitter and others to engage and inform your customers and prospects, you’ve found a most effective and low-cost solution to build relationship and energise your brand simultaneously.
  • Optimise your local presence – Make sure your small business is optimised in local search directories that are appropriate, and you are actively catering to local business with your marketing.
  • Spend some on mobile marketing – Mobile ads are returning excellent ROIs, as most users who are searching local are out there looking for it in the field. Also, some local advertising solutions are cheap or free, such as check in deal on Facebook or FourSquare.

A great example of SoLoMo in action is exemplified by Walgreens. Checking in with Foursquare gives their customers coupons and a great deal more! SoLoMo isn’t going to do anything but expand dramatically, so take the time to make sure your small business is all set for it!