Since millions are making Facebook a frequent daily stop, and more than 50 percent of them are using a mobile device to do so, perhaps it’s wise for us to take a look at how our Facebook business page is being shown to the public. If you require more coaxing, now some 79% of smartphone users use their phones to go shopping, with 74% making a purchase as a result. Since Facebook creates a mobilized version of your Facebook page, you may have thought that’s all there was to it. Would that were so! Let’s take a look at some things you ought to be aware of.
First see how your Facebook Page shows up on a mobile device
Facebook will condense your Page into elements in the following order: Timeline, Recommendations and Check-ins, Photos and your most recent post. Since there are a number of ways we can make our pages look, this isn’t always so with a mobile device.
Some tips to help optimise your Facebook Page
- Keep in mind that you have much less time and space on Mobile to get the attention of your visitors. Take pains to use smaller, eye-catching photos, and to not mince words! Be brief and direct in your text and particularly any calls to action.
- “Pin” a post you want to show up first in your mobile timeline, because this will ensure it does.
- Log into your Facebook page from a mobile device and see that your important info is not only present but correct. You want people to be able to find you! You can do this using “Facebook Nearby”.
- One way to improve social word of mouth is to stimulate check-ins from your location. This makes a big difference with Facebook.
- Engage with your visitors while you’re on your mobile device, and this is not just convenient for you, but helps you keep an eye on activity on your page easily.
Your high online visibility can be achieved through Facebook optimisation. Call us today!