You probably have heard all kinds of desperate predictions about the demise of email marketing, but what the evidence shows is that it’s still an integral component of your online marketing mix, both now and down the road. As reported by Sign-Up.to’s 2013 UK Email Marketing Benchmark Report, there has been a strong increase in […]
Continue readingThere may very well be no more fundamental task for a content provider than to be persuasive with your copy. Sounds simple, right? Just up until you’ve tried it, perhaps. You will discover a reason top copywriters get paid the big bucks. Never fear however. You needn’t break the budget to hire your local Shakespeare […]
Continue readingGoogle is famous for developing new programs and then getting rid of them when they don’t work out. Anyone recall Google Wave, Google Buzz and now Google Reader? While many have predicted a very similar fate for Google , an addition to this might just save the day. Google Hangouts is Google’s latest addition, and […]
Continue readingThere a brand new trend that’s sweeping the web design industry called flat design. You may not have heard about this yet, but you’ve surely seen it. The thing is, it’s not really all that “new”, as Microsoft pretty much introduced it in 2006 with its now-discontinued Zune site design. So exactly what is it […]
Continue readingDo you SoLoMo? Yes, I know that sounds like the latest offering from the Starbucks menu, but the acronym actually stands for social, local, mobile. What you need to do however, is get your head around why SoLoMo is a very important concept and marketing tool for your small business to employ. So what is […]
Continue readingKnow exactly what a #Hashtag is? If you’re not a social media maven, and particularly Twitter, you may not have a clue what a #hashtag is. No need for that being the situation any longer. A hashtag is a # followed by a word or phrase to perform a number of functions. Twitter users add […]
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